Beginner Ballet Kit

This six-part kit is influenced by the transition ballet dancers experience when they begin their transition into dancing on pointe. Which is often an overwhelming and exciting experience and requires lots of new materials. These materials include pointe shoes, ribbons, elastics, toe pads, sheep's wool, and more. The concept for this packaging was driven by the need for a set of materials that were designed cohesively so that a beginner pointe dancer would know what to purchase. The design of this packaging utilizes strong photography of a dancer to drive the design, showing the strength and athleticism of dancers.