Deforestation

This campaign was created in the form of guerrilla marketing to draw attention to the issue of deforestation. The campaign consists of three different parts, a greeting card, a set of three bookmarks, and an accordion booklet. The greeting card shows the benefits of trees and what happens to our environment when trees disappear. The bookmarks each represent a different type of common tree that is essential to the environment. The booklet signifies the timeline of deforestation in the United States. All of the materials are printed and laser-cut from wildflower seed paper so that these products can be used to give back to the environment.